Content marketing has played a key role for many businesses and brands looking to grow their presence so that they can attract more customers. Even in terms of SEO (search engine optimization), having great quality content is the most important thing. Without quality content, you’re going to have a hard time attracting visitors to your website. And no visitors to your website means no new leads, no conversions, no sales, and your business will not grow.
The best SEO analyst will tell you that content is king when it comes to growing your influence, digital brand, online reach, and overall business operations. You need to use the content as if it were the honey attracting bees to your website. Content is also how search engines help determine the identity of your website. For example, Google will crawl the content on your website to determine its context, and proceed to rank it on its website accordingly.
So you see, content plays more than one role in terms of SEO, marketing, attracting new users to your website, and so on and so forth. Yet content is diverse and comes in many different forms, and each form of content attracts different types of users, and some attract more than the other. For instance, a video may attract more than a blog post. A newsletter may be better suited for a huge amount of information, instead of jam-packing all of it in a blog post or email. Selecting which type of content you go with is crucial and will ultimately determine whether or not you succeed in attracting users to your web page. However, keep in mind that there is a demand for content and that different users will click on a preferential form of content before another. This is why you have to create several forms of content so that you can best meet the demand out there. Here are the best forms of SEO content that you need to have on your website
#4- Blog Posts
Blog posts are important forms of content that are widely demanded and chosen by people who use search engines on a daily basis. Informative blog posts, or blog posts that answer a question, or even blog posts that list out the benefits of a product or service, are the type of posts that get the most reactions and engagements. Google prioritizes these forms of content because they know that what their users are looking for when they type in a search inquiry. So having high-quality, informative blog posts on your website is a genius way to get yourself ranked on top of Google’s results page. By doing so, more people will come across your blog post, click on it, get diverted to your website, and that is the best way you can increase your conversions and sales. Investing in a writer to write excellent blog posts, or writing them yourself, is a valuable tool to have, and one that will yield positive results quickly.
Infographics are those fun, and cool graphics that you come across that have very nice visuals while at the same time providing valuable and useful information. The best SEO analyst will tell you how infographics have proven to be very shareable forms of content, and the ones that tend to go viral. The reason why is because like we said, their features prompt them to be shareable content, because their fun, simple, yet informative. Use infographics when you want to keep the text minimalistic yet impactful. A key to an excellent infographic is first, excellent copy, and so investing in a great copywriter should be your number one priority. Second, you need to have an excellent designer as well, because with infographics, while your focus may be on the words and information, what is ultimately going to reel your audience in is the visuals. So finding that perfect combination of both is what will make your content stand out, and have people engaging with it.
#2- Podcasts or Audio
Content online is not all about the visuals. To be honest, audio content like podcasts or soundbites, are also in high demand as of late. Establishing your own podcast for your website is a great way to diversify your content. It is also a great way to attract users and visitors to your website, by providing a fresh, personalized opinion on things. A well-produced podcast that provides a service, information, knowledge, or entertainment is your best bet at promoting high-value content and attracting new visitors and avid followers to your business and brand. There are some difficulties in creating a good podcast and attracting listeners. But it is not an impossible feat! The trick is to try and see the type of reception your content will reach. Don’t overthink it and just do it.
#1- Video Content
Without a doubt, the best form of content is and will be video content. In fact, studies show that the most clicks on content online by search engine users have been video content. It makes sense if you think about it. If you’re searching for recipes to bake a cake, for example. Would you rather click on a blog post, or a video showing you a step-by-step process on how to bake a cake? That is one way how video content outweighs other forms of content. The bottom line is users will prefer to click on it versus other forms of content. That is why search engines like Google have put a big emphasis on video content, and why you should focus on creating and embedding your very own video content on your website.
If you ask the number one SEO company in the world what is the key to growing and strengthening online presence they will tell you that you need to create high-quality content. If you want to climb to the top of Google’s SERP (search engine results page) then you’re going to have to provide the search engine giant with quality content that it can provide its users. Once you do that, then you’re one step closet to optimizing your search engine performance.