Artificial intelligence (AI) is essential in everyone’s day-to-day life, thanks to several technological advancements. Businesses now rely on AI to innovate in different areas of the digital world, including eCommerce chatbots and personalized advertising.
One everyday use of AI in marketing is in the copywriting industry. Businesses and advertisers are now using AI to write marketing copy. AI can understand and mimic complex human emotions, including passion and empathy, using the latest language processing. Here are some reasons why every business or digital marketer should use AI.
1. Boost return on investment (ROI)
A well-developed blog blueprint and call to action (CTA) can generate high volumes of targeted traffic to your site. Strategic one-page content will keep the visitors engaged with your site and entice them to sign up for your email list. In addition, informative email content will keep your potential clients interacting with your products or services until they are ready to buy. However, all these things require high-quality copy and plenty of time when done manually.
Although a well-grounded content strategy can yield remarkable results, it’s a strenuous job that can be resource-intensive. Applying an AI tool, such as Anyword, to your copywriting can simplify your content strategy, and enhance efficiency, boosting your ROI.
2. High-quality content at lower costs
Outsourcing your content creation can be quite expensive, especially when you pay per the number of words, per hour, or article. In addition, you will likely have to spend a lot of time checking for language, plagiarism, and grammatical errors.
On the other hand, AI copywriters typically operate on a monthly subscription basis at affordable rates for the full service they offer. Online copywriters will also benefit from AI by being able to complete their client work on time while exceeding expectations in quality. This will enhance their reputation, attract more clients and help them scale their business more effectively.
3. It’s more accurate
Humans have advantages that computers don’t have, such as passion and empathy. However, humans are prone to make mistakes, and even the best writer can make an error when creating content. An AI copywriter can write friendly content that generates reads, looks professional, and doesn’t contain any wordy sentences or typo errors. An AI Copywriting Assistant can also help you re-write your old content to correct grammar, rephrase and make the content more engaging with only one click.
4. No more writer’s block
Writer’s block can occur during the writing process when a writer stops writing because they cannot think of what comes next. It can also happen as a writer edits their work, and upon rereading a piece they had previously written, they find the article lacks quality or has no point. An AI tool can remove writer’s block by giving you unlimited inspiration and a sense of direction in seconds. They reduce entirely the anxiety that comes with watching the clock tick while you have zero ideas and eliminate the blank page of death that is very common with writers.
Creating content for your business site can be complicated and time-consuming. However, with AI tools up for the task, writing for any medium, including digital ads, a video-sharing site, or a post on a website, is easier. AI will also help you manage your time effectively and streamline your content creation process.