Creating and maintaining your online presence is no easy task in the digital era. At any given moment there are hundreds if not thousands of marketers vying for the attention of the same readers as you. This makes it vital to create content that is of the highest quality and stands out.
Let’s look at some useful article writing tips to help you boost your online presence.
1. Create Head-Turning Headlines
Writers spend a fair amount of time fine-tuning the wording of their content in an attempt to achieve perfection. They often believe this is the best way to draw-in readers and boost their brand’s online presence. However, it could be argued that headlines are just as, if not more important than the content of your articles.
After all, web users typically click on headlines in search engine results when they are looking for informative or interesting content. This means you may be able to pull in more users by choosing headlines that grab their attention.
Such headlines could be ones that use emotional objectives to describe the reader’s problem. For example, the headline “Defeat Chronic Pain With These 5 Herbal Remedies” expresses what the problem is and offers solutions. The title succinctly conveys what the article content will be about, which makes it attractive to users who are seeking quick answers for their chronic pain problem.
You should also remember to limit your headlines to 50 to 60 characters in length for SEO purposes. Headlines that exceed this length won’t be displayed properly in search engine results, which may reduce the chances of users clicking it. This consideration is important when learning how to write SEO content that fits search engine requirements.
2. Keep It Simple
Many article writers have a tendency to create content that is verbose or flowery. This is especially common when they are writing about a topic they are passionate about. However, complex language can be alienating for certain readers with limited reading or comprehension skills.
It is important to keep in mind that a significant percentage of the people reading your articles may be younger individuals, or those for whom English is a secondary language. For this reason, you should make your content as accessible as possible. The best way to do this is by keeping things simple and straightforward.
When in doubt, it is always better to “dumb down” an idea or a concept. However, that doesn’t necessarily mean your content needs to be bland or vague. After all, these readers are reading your articles because they want to learn some valuable facts or details about the topic you are writing on. So try creating content that is easy to read but also offers value.
3. Short Paragraphs
Formatting is also an important component of article writing. You can present the same text in a variety of different ways simply by using different types of formatting. One formatting style that is incredibly popular with newspapers and publications is short paragraphs.
If you have ever read a poorly-formatted article before, you may have come across blocks of text that feel overwhelming or downright intimidating to read. However, if the text were broken up into shorter paragraphs they become much easier to read and process.
A good rule of thumb is to limit each paragraph to around three sentences. This is generally easy to do, and can boost your content’s readability greatly.
4. Cover Unknown Topics
Another great way to boost your online presence through article writing is by covering seldom discussed topics. This could be an obscure topic or one that other writers haven’t delved into in much detail.
If you write an informative article about such topics, there’s a good chance you will be considered an authority on the matter. This will draw more readers to your article and boost your online presence.
The one potential drawback of using this approach is that certain topics may not generate much web traffic due to their obscurity. Therefore, you should choose topics you feel people would be interested in exploring in the future.
5. Focus on Editing
Editing is the final stage of article writing. Once you have all your content written down or typed up, you should spend some time looking over it and making changes where necessary. This gives you an opportunity to see how the content flows from one section to the next. Editing is also where you can eliminate any filler sentences or “fluff” that may not be adding value for readers.
As you can see, there are plenty of ways to boost your online presence using article writing. Many professional writers who offer article writing services incorporate these techniques into their writing. If you wish to outdo these writers, it is vital stay up to date with the latest article writing strategies.