All content writers, digital marketers, brand strategists, and advertisers are pacing up to write a piece that’s everlasting, highly loved by their audience, and worthy enough to share. These content can be stories, essays, whitepapers, how-to articles, podcasts or even videos. The only thing they want is the appreciation from their readers and the satisfaction that they have come up with something valuable which hadn’t existed before.
Often when we write the content, we stick with text and articles, but a successful content is more than that. Now when the meaning of content has changed, there’s no use to stick with the old ways of creating content.
If you want to know if your content is successful and everlasting, do relate it with signs, If all seems ‘Yes’ to you then definitely your content is worth sharing.
1. It has Video
The content marketing these days has started to depend highly on videos more than text and articles. Content with Video is more worthy than the content without it. It’s because Video explains the message in a short time.
If you don’t believe me, ask yourself which would you like to have; a thousand-word article on a topic or a short video that explains the whole blog in 5 minutes. Like me, you’ll also go with Video, and that’s what makes your content worth the share.
So, summing up point #1 with words that Video captures higher engagement than the written content.
2. It Educates the Audience
Why should the audience click your article?
Is it because you write, or is it because it will teach the audience?
If your blog goes with the latter part then it’s definitely worth reading. It’s because when you teach your audience something valuable by writing how-to articles, you help them in gaining the information which they were always willing to learn.
Since the Internet is filled with a lot of information so finding the right one can confuse your audience. That’s why when you write educated content, you feed your audience’s mind with valuable information. For example, if you’re an internet marketing specialist and write articles about how to build your brand strategies, your article will go viral soon because of the information you’ll share with your audience.
Summing up this, if you’re educating your audience through content, then it’s a sign that your content is great.
3. It’s Unique
The creative freedom and digital presence of every individual have allowed everyone to pick their pen and write about it, which leads everyone to write the same thing. But if your content gives a different perspective on the same topic, then it will give the audience something different to add to their information.
That uniqueness will only come when you would be original with your thoughts and choices. If your content doesn’t serve creativity and originality, then it will become less likely to be followed by your target audience.
So, summing it up if you’re sharing a unique perspective and writing something different, then your audience will follow your voice.
4. People Starts Interacting with You
The number of views, comments, and shares on your articles is a sign that your audience is loving your content, and your piece is making a difference in the community.
So, after writing a piece, if you feel the rush of audience engagement on your blog, that also means that your content is value-adding and shareable.
Later, if collaborators and influencers are also interacting with you for brand promotion, that means your voice and thoughts have been acknowledged.
5. Google Loves You
Well, it’s not a sure sign, but when your content beats the competition and rank on top of the search engines, then it means your blog was worth it. But to be loved by Google, you have to consider the SEO practices and focus on the keywords that are relevant to the topic.
For this, if you need SEO services from any professional business, do take it because if Google ranks your content, then you’ll be on top of everywhere and will be great for your career growth as well.
So, is your content awesome?