It is said that 2020 is the year when digital marketing surpasses traditional marketing in terms of budget and magnitude.
But why is this happening?
Since Google announced a local search, businesses have decided to get their businesses online. This has not only increased the demand for digital agencies but also given a strong financial arm to digital marketing.
Most digital agencies have entirely transformed their businesses from full-scale marketing services to performance-only marketing services.
So, if you plan to market your business digitally in 2020, what options do you have available?
In this blog, we will discuss some of the best digital marketing tips that you can use to grow your business.
Best Digital Marketing Tips for Your Business in 2020
Most of the practices are already the same as last year but there are slight differences that we have discussed below.
Strong social media presence is the need of the time
You may rank well on the search engines but if you truly want to rule the digital media, then you need to have a strong presence on social media.
People look for trust when ordering anything to a business they find online. Social media provides that level of trust. So, if you are new to the business and want to get orders fast, then there is nothing better than getting a strong social media presence.
Publish SEO optimized blogs regularly
You may start publishing content on your website but it isn’t going to rank unless you have a proper SEO strategy in place.
How do you get the best SEO strategy?
Well, you may have to hire an SEO expert, or you can do it yourself. The latter will take more time but you will get the hang of it.
Google knows when new content is published on a website. It loves new content because that’s what people are looking for. If you can publish optimized blogs, your website is sure to rank higher in search engines Go Digital.
Leverage the power of Search Engine Optimization
Use SEO to your advantage. If you are not building backlinks to your website/blog/product, then that is a fault at your end.
Create more backlinks so that your website can outrank others, and you can win the SERP positions. SEO is still the most significant organic medium to bring traffic to your website.
If you are not optimizing for SEO, you are optimizing for nothing. According to reports, Google still has an 80% market share of search engines. So, make sure you properly optimize your content for Google searches.
Create a lead funnel
Lead funnels help optimize the whole conversion process. It will help you determine how many leads are coming from where they are coming, and how they behave when they fall in the funnel.
Your funnel will help you understand the buyer journey and to optimize for those who haven’t yet converted. Without a proper lead funnel, you will not be able to nurture leads or turn them into conversions.
According to Salesforce, Around 68% of companies don’t have a proper marketing funnel set up for their business. This means they have a leaking bucket and people who are coming to their websites for guidance are getting led astray.
In 2020, the majority of SaaS-based companies are focusing on digital marketing leads funnel to scale their businesses.
A proper funnel will look like this once it is set up for your business. The funnel strategy works for everyone who is looking to turn visitors into customers for their product.
For example, for a company that wants to sell cars online, it needs to collect leads through emails, social media, giveaways, and gated content. Once the leads are available, the company can nurture them through email automation.
Build and nurture an email list
One of the best ways to nurture emails is by creating an email marketing funnel. You may not be able to create the marketing funnel when you are just starting. But after some time, your nurtured email lists will begin falling in the funnel.
Now create an email automation system so that you can turn these leads warm and then convert them into conversions.
You can customize the email marketing funnel according to your needs. It is better that you start the email marketing funnel with simple awareness messages and then throw deals at the users. However, the best way to learn about it is by optimizing the funnel.
Focus on performance marketing
What is the best way to get traffic to your website fast? Performance marketing.
Your search results will take around three months to get ranked, your social media channels will spread awareness slowly, but performance marketing can help you get orders within minutes.
Start slow with performance marketing, split-test, get leads, retarget. Once it works, create a lookalike audience and then split-test. That’s how your performance campaigns will work.
Start your video channel
YouTube gets billions of views per day from 3 billion people registered on the video platform.
If you are starting your business, it is better to promote your message across through video marketing. Not only will it help you spread awareness about your brand, but it will also put you in places where your competitors are not present.
As you can see, Shopify is doing a pretty good job of creating awareness about its brand. You can replicate the same concept for your brand by creating videos that directly relate to your business.
Start by creating videos around topics that you cover on your blog, take interviews of influencers and experts, and then promote your products that answer user pain points.
We hope that this blog has provided you a holistic view of how the digital marketing framework works and what strategies you can use to create your online presence. If you have any questions, let us know in the comments below.