Marketing & Advertising

Social Media Strategy to Consider in 2021

Social media has become a pivotal part of every company’s marketing strategy. Be it small or big, regardless of size, every company needs social media to improve its brand presence and drive more sales. In 2021, you need to think of an omnichannel social media strategy…
SEO

What is Keyword Cannibalization and How to avoid it?

Cannibalization applies to wild species where one animal eats a member of the same species. In the world of Search Engine Optimization (SEO), the word carries the same essence forward.  Keyword Cannibalization occurs when one single keyword is used for targeting the ranking…