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3 Important things you should know about Consent Management and GDPR Compliance

Consent Management and GDPR Compliance

What is GDPR?

GDPR stands for General Data Protection Regulations and is a piece of legislation passed by the European Union in 2018. Together with the ePrivacy Directive (or), GDPR sets the basic rules and guidelines for how online business managers should collect and store data in relation to website visitors from the EU.

GDPR defines the term data as “any information related to an identified or identifiable natural person”.

This rather broad definition means that website statistics and cookies are included in the type of data collection and storage that is subject to the GDPR law.

Consent management is a staple of GDPR law and managing consent can be a complex matter, not least if you try to make sense of it and set up a system yourself to ensure that things are handled appropriately.

However, there are tools to help you do these things. Read on if you want to learn more.

GDPR  is a set of rules which are designed to give more control to European Union citizens over their personal data. GDPR applies to all businesses operating within the EU (European Union) as well as outside the EU which offers Goods or services to the users or other businesses in the EU.

According to the European Commission “personal data” “controller” “processor” “third party” are described as.

“personal data” means any information relating to an identified or identifiable. Here an identifiable natural person is the one who can be identified, directly or indirectly, by reference of an identifier such as name, number, location, culture, and social identity of that natural person.

“controller” means the natural or legal person, agency or public property determines the purposes and means of the processing of personal data, where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law

“processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

“third party” means a legal or natural person, public authority, agency, and body other than the data subject, controller, processor, and person who, under the direct authority of controller or processor, are authorized to process personal data

What is consent management in relation to GDPR?

In relation to GDPR, consent management refers to the matter of handling everything that goes into ensuring continuous GDPR compliance.

Obviously, consent management is a matter of asking for consent in the first place – and of doing this in a way that itself complies with regulations. And to comply with GDPR, consent must be renewed annually, so coordinating the consent process on a recurring basis is also part of the job.

Data must also be withheld until the consent has been given by users, and all the information must be securely stored when consent has been obtained. And do not forget that GDPR compliance requires that users can withdraw their consent at any time.

Does this sound like an easy thing to manage? If you do not think so, read on and learn how to make things a lot easier for yourself.

What does it take to get valid consent in compliance with GDPR?

The European Data Protection Board (EDPB) has issued a set of guidelines on how to ensure valid consent with GDPR cookie consent. Read up on it if you want to familiarize yourself with all the details.

If you want an even easier solution, you can also opt for a piece of consent management software like Cookiebot to automatically ensure that all activity on your website is GDPR compliant.

What is Cookiebot?

Cookiebot is a Danish SaaS company whose main offer is an online cookie consent and tracking solution that ensures compliance with the European GDPR law.

By installing and using Cookiebot’s plugin on your website, you can rest assured that you are compliant with the data protection regulations described by GDPR. That way you can focus on your core business and delegate the responsibility of compliance with data privacy laws to a specialized partner.

You can visit Cookiebot’s website today and use their free tool to check whether your own website meets the requirements to be GDPR compliant. Visit cookiebot.com for further information on consent management and GDPR.

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