It’s your brand that customers see before making a purchase. With millions of ecommerce websites out there, it’s a brand that makes your business different from other companies and builds a separate identity for your business.
A brand is not just a name. A brand lets your customers know what kind of services they can expect from your company.
You should know that it doesn’t matter hmany ecommerce websites are there or what kind of services they offer; in the end, the customer will only buy from you if your brand carries that trust and reputation in their eyes.
One survey showed that 81% of consumers said that they need to be able to trust the brand to buy from them (Edelman, 2019)
A brand is something that can take your business to heights and also can land your business on the path that goes nowhere. As they say, it can take a decade to build a reputation and just 5 mins to ruin it.
Therefore, you should always follow the right strategy to build your brand. You must be wondering, where do you have to start?
Well, you have to brand your ecommerce business in a way so that it can stand out in this incredibly crowded space. I’ll walk you through some top strategies to help you build your brand and take your eCommerce business to new heights.
Let’s dive in.
Here Are The Top 5 Strategies For Branding Your Ecommerce Business
Build A Brand Logo And Name
A logo and name help the user identify your business in the crowd. It is the first thing that customers see before purchasing goods and services.
There are enormous benefits of choosing the right name and logo for your business websites, including attention-grabbing, making a solid first impression, building brand loyalty, and many more.
There are few things that you should keep in mind before building a brand logo.
- Your logo should be unique.
- It should be simple and versatile.
- It should contain your business name.
- It should reveal the nature of your business
- You should pick colors and fonts carefully
Here are some of the best logo makers that can help you build an ideal logo for your ecommerce business.
Identify Your Target Audience And Focus On Them
You can’t sell everything to everyone. Therefore choosing your target audience is essential.
The customers who are more likely to buy your products or services are your target audience. It includes your existing customers and potential customers.
Knowing your target audience helps you understand who your target customers are and what kind of product or services they need, which will help you serve them in an effective and better way.
How To Find Your Target Audience?
Here are some practical ways to find your target audience.
- Look at the characteristics of your loyal customers to know who is more likely to buy from you.
- Get data on user behavior, location, and demographics.
- Run customer surveys
- Use Google Analytics
- Leverage social media platforms like Facebook and Twitter to find out your target audience.
- Check the social media platforms of your competitors to know your target audience.
Share Your Brand Story
Let your customers know the story behind the idea of your starting an ecommerce business. That will not only make your brand stand out but helps you build a long-term relationship with your customers.
A brand story is about who you are and how you are going to serve people. Make sure to keep your brand story genuine and transparent so that you can make an emotional connection with your customers.
Some benefits of sharing your brand’s story are:
- It makes it easier for people to know who you are.
- It builds your brand reputation.
- It creates an emotional connection with your customers.
Here’s an example of excellent brand storytelling by Warby Parker Eyewear.
Offer Personalized Experience
Have you ever got an email like this, “Hello Jordan, we hope you are doing well”?
I think our inbox is full of these kinds of personalized emails.
Personalized experience makes the buyer feel special, and they get a feeling that your brands value their needs and care for them.
In fact, According to Netcore, 80% of consumers are more likely to buy a product or service from a brand that offers personalized experiences.
Here are some ways to personalize your customer experience
- Always address your customer by their name.
- Reward your loyal customers.
- Get regular feedback from customers.
- Send handwritten notes to your loyal customers.
Here’s an example of how Amazon improves its customer satisfaction by offering a personalized user experience.
Build A Social Media Presence
Social media platforms allow you to showcase or promote your brand to a large audience base.
There are various platforms for brand promotion like Instagram, Twitter, Linkedin, etc. Still, my advice is to spend your time and effort on the social media channel on which your target audience is active.
One way to find a platform where your target audience is active is to find where your competitors are active or use tools like Keyhole to find where your target audience is most active.
According to Statista, most global marketers selected Facebook as the most important social media platform for their business. Instagram and LinkedIn are in second and third place.
So it would be ideal for you to keep Facebook on your priority list.
Branding your ecommerce business is essential to reach out to your audience and encourage them to buy your product or services.
You must not forget the fact that it’s the brand that people remember.
You must follow the right strategies to brand your ecommerce business as poor branding strategies can prove disastrous to your business.
In this blog, I’ve stated the best 5 strategies you must follow to ensure that your ecommerce branding campaign will be a huge success.
Have you followed the above strategies in branding your ecommerce business?
If yes, then please share the outcome in the comment section.