If you’re looking for a way to enhance your social media campaign, an explainer video is among the best marketing strategies to use. This marketing video will enchant your viewers with its unparalleled visual sequences and strong narration that amazes them. It’s no wonder that this method has been proven to acquire customers quickly.
What makes an explainer video extraordinary than any other marketing tool relies on its way to connect with viewers quickly. Unlike the old print marketing scheme, an explainer video can go in line with how social media works through a remarkable visual and moving picture.
People aren’t looking for heavy information on social media. On the contrary, they are having fun on these platforms, making it viable for marketers to strategically run a campaign. This is one of the reasons why an explainer video is great for your business promotion. It can deliver messages in a fun and informative way at the same time without leaving the audience bored.
So, how does an explainer video help you successfully promote your brand on social media? Here are its ways to enhance your marketing campaign:
1. Capture Attention Fast
A video alone has its perks for grabbing the audience’s attention fast than any other content form. Remember, if a picture is worth a thousand words, then a video is worth a thousand pictures.
The moving picture quickly catches people’s attention as it serves a whole new meaning to the receivers. They perceive video information differently than a simple text or photo. For example, the latter has been ineffective in conveying a message because the audience might interpret it separately.
However, a video can deliver messages more straightforward and fast. A short-form explainer video can deliver possibly 1,500 words worth of information within two minutes. This data conversion looks so appealing to the audience to opt for video for receiving information.
2. Appeal to Emotion
The beauty of a video is its ability to deliver messages with a specific emotion. That’s what makes a marketing video perform better in generating outcomes from a social media campaign. You can insert emotional narration that appeals to your audience.
With this in mind, you can incorporate a strong voice that represents your brand well. An explainer video is best on this expertise. Not only does it let you pull-off an exceptional visual sequence, but it also allows you to put designated tones in the storytelling to further connect with the audience’s own emotion.
The reason is that people are drawn to visually appealing videos that bring in different experiences to them. If you can excel in this narration part, it’s easy for the viewers to get attached to your brand after the video ends.
3. Incredibly Shareable
An explainer video is a short-form marketing scheme in nature. It usually lasts under a minute to make it easy to consume. Thanks to this feature, it’s the best fit for social media to share.
Social media only allows a short-form video to be uploaded on the platforms. This way, you can share your explainer video campaign with ease in mind. You can also expect a sudden surge to your website due to the amount of shared video on social media.
This is another reason why an explainer video is one perfect solution for any campaign, as it can be shared easily without violating certain channels.
4. Mobile Friendly
Everyone owns smartphones and uses them in their daily activity. They look for information through mobile and receive messages from it too. They even use it as a source of entertainment. Simply put, a smartphone is an inevitable tool in everyone’s life.
How does it relate to the explainer video?
First off, an explainer video is designed to adapt well to mobile usage. This will explain why your social media are flooded with videos online. It’s easy for users to access them.
When your campaign is mobile friendly to the targeted audience, you can let out a short relief breath because that’s what most causes people to ignore a campaign. Only, it doesn’t serve well in their devices and makes it difficult to understand the message.
But not with an explainer video, this marketing strategy is thoroughly designed for both desktop and mobile users who find it burdensome to experience promotional information back in the days.
5. Highly Engaging
Thanks to its fantastic content, an explainer video is deemed highly engaging for getting an online mass. The unique combination of visual, audio, and storytelling in a single video makes the audience get attached much more quickly.
An explainer video includes a beautiful narration that well represents your brand in a fun and informative way—mixed with astonishing audio and visual making it more compelling for the audience.
This sequence will let your audience decide to put an effort to make the first step. If your explainer video is convincing enough for them, it’s easy to persuade the viewers to take action right after the video ends.
In short, you can get excellent results to increase engagement rates and eventually conversion rates by making the use of attractive visuals, compelling storytelling, and clear and fun voice-over in your social media campaign.
In 2020, over 3.6 billion people were using social media worldwide and projected to increase to almost 4.41 billion in 2025. This means that half of the world’s population is online at any day. This also means a big chance for marketers to promote their brand much more effectively through social media platforms, given the massive user data.
However, not every campaign can be successful on social media. If you fail in your promotion, chances are your marketing strategy isn’t that powerful.
This is where an explainer video comes in handy. It can address the audience’s pain point straightforwardly and deliver your message in a concise manner. Its remarkable content is what makes it a great option to represent your brand wholly in a campaign. Moreover, using an explainer video brings you more benefits in the long run such as higher conversion rates.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).