Digital Advertising is a part of Digital Marketing that includes the promotion of products, services, blogs, etc, but on the internet. Digital marketing is a combined effort of multiple processes with one common goal; that is to boost the online presence of a virtual or non-virtual identity. In simple words, it’s a process of bringing more traffic to a targeted webpage or web portal by using necessary measures.
Digital Advertising includes many elements like content generation, SEO, web traffic, PPC, etc. In this article, we will explain a few steps to you which can be taken to create a perfect Digital Advertising plan.
Elements of A Perfect Digital Advertising Strategy
Well, before we proceed further towards actual steps, let’s understand important elements that will make any digital marketing or advertising strategy a whole. Please note, knowing about these elements can be beneficial for you if you are planning a long time web growth for your business!
Planning the perfect content is the most important part of the strategy to work. The content which you are going to display to your audience will vary according to the type of your business.
You have to judge if your advertisement requires more of a fancy graphical content or something simple in the form of a few sentences. Yes, it will be a possibility that you do not know about all methods which can be followed while planning the content, so make sure that you take expert help.
The platform is crucial for your entire strategy as you are targeting a group of people virtually. You have to figure out which platform can help you in reaching your audience easily.
If you choose Facebook, do they use Facebook enough? Or they love Instagram more! Well, to answer these types of questions, either prefer expert analysis done based on your target audience, or let a survey answer that for you.
Search Engine Optimization (SEO)
SEO is a process that includes multiple sub-elements to grow your web content. Analyzing current trends, targeting best keywords, making content around them, making articles suitable for Google searches, SEO includes everything. Without proper knowledge of SEO, your content will have almost none of the hope to rank amongst the top articles on Google.
To be honest, SEO can bring traffic but that traffic might still not be enough. It also depends upon your ambitions. Moreover, social media can do miracles if properly used for promotional activities.
Hashtags, captions, images, infographics, animations, videos, etc, are being so popular on social media platforms. Most of the brands currently are using tools like Facebook, Instagram, Twitter for online promotions of their products, services, or just websites.
Analytics is important to measure if your strategy is working or not. You need to analyze traffic metrics, bounce rate, traffic sources, etc to figure out if your strategy is fruitful. If not, it is better to make amendments as Digital marketing trends keep changing almost every day!
Steps To Create A Perfect Digital Advertising Strategy
Now that we have explained to you some important elements which are very crucial for any digital advertising strategy, let’s have a stepwise look at a perfect Digital Advertising plan.
Figure out your targeted audience
Well, you have to know about your target audience to know about their preferences and their digital presence. Factors like their age, income, taste, location, etc matter a lot. For example, their age group will help you in figuring out how many of them are available on digital platforms to see your product? You can not expect that people of 60 years or older age as the majority to see your advertisement on Facebook.
Now if we take income as an example, this information can be used to observe the financial strength of your target audience. Digital marketing is a costly process, if you are going to get involved in it, you have to make sure that your audience has enough financial strength to help you with the revenue.
Let’s understand it with an example, suppose you are a food business owner and you are planning to develop a delivery app like Postmates. Well, as Postmates is already existing there, you can use it as a reference to answer questions like how much does postmates cost? You will observe the revenue of Postmates generated after that, to figure out if it worked out or not, won’t you?
Make A Blueprint Around Your Goals
Your entire plan can only work when your ultimate goal is divided into periodically divided stages. Make a goal like, how much of the web traffic you want to generate in a month. Then divide steps that can be taken to achieve your goal. Figure out your resources, expertise, and market trends.
Make rough notes, do brainstorming sessions with your team members and experts, find an experienced growth manager to help you with your goals.
Make A Budget
Now when your goals are sorted, you will have to figure out the cost which will occur during the entire process. Talk to experts to get the idea. There will be various types of costs like for online promotion, SEO, premium keywords, additional tools like Grammarly, images, animations, videos, guest posting, etc.
Some of these costs like advertising, social media promotion, and the salary of your team will be recurring. While making a budget, make sure that you observe every element to avoid any possible obstacles in the future.
Plan A Social Media Promotion Strategy
Promoting on social media is not an easy task. There are various factors that you need to consider while planning this strategy. You have to figure out a suitable time to post according to the location of your target and type of audience.
For example, if you offer B2B services like app development for small business, then you might want to target them during business hours and days. On the other hand, if you own a movie theater, then your preference should be weekends or after working hours.
Use Other Promotional Tools
Now, you have to understand that apart from Social media and Search engines, multiple other ways can be used for the advertising process. These other tools include Email marketing, Newsletters, SMS Marketing, and Guest Posts.
Let’s understand them in detail!
- Email Marketing– As the name suggests, this process includes soliciting the target audience through emails. You approach your audience through emails including graphics, call-to-action-buttons, blogs, newsletters, etc. You can obtain email addresses through multiple data selling organizations or you can target your existing subscribers for the same.
- SMS Marketing– This is a process of informing the audience via text messages. You can use SMS marketing to send short texts along with links to your target audience. SMS marketing can be an effective tool to attract customers by offering them coupons or discounts via texts.
- Guest Posts– It includes writing blogs and getting them published on others’ websites or blog pages. There are many websites and blog owners who generate good traffic on their pages. Hence, they offer promotional services which include publishing third party blogs with links for a limited timeslot. Guest Posting is known as one of the most effective ways of generating traffic.
Analysis And Updates
Digital Advertising is an evolving process. It doesn’t stay the same for too long. Hence, you will have to keep a keen eye on current trends and you have to figure out how you can use those trends in your favor. Make sure that you monitor your traffic regularly so that you can figure out if you are going in the right direction or not. If you feel that there must be some updates or some new additions that might benefit your web portal, do a brainstorming session with your team and go for it.
Making an online presence is a time taking process. Moreover, once it is accomplished, keeping it maintained is also an effort consuming stage. Hence, you have to be prepared for rapid changes, sudden growths, downfalls while you try to target the virtual audience.
Apart from these steps which I had talked about above, other ways are being used as part of the process. Interlinking is one of those processes. While generating the content, interlinking is used to provide links for other pages. These links are attached to anchor keywords. Anchor keywords are used to inform the audience about other relatable content they might find useful. Once you start going through the process, you start figuring out that many practical ways can make digital advertising a fruitful process for the growth of your business.
Well, now when I have shared enough information about Digital Advertising and its strategy, I want to inform you about something off-topic. If you are a business owner and you are looking for ways of digitizing your business; well, you can start with developing an app to showcase your products or services. Now smartphones are taking over the almost entire market, so app users are continuously growing in numbers. In case, if you are already giving it a thought, you might want to hire one of the top mobile development companies for your assistance.
In the end, I just hope that my information could be useful for you and results in your business growth!
Jason Camaya loves carrying his camera wherever he goes. When he doesn’t click pictures, Jason loves to write, play video games, and procrastinate. He has been writing for the technology vertical for quite sometime now, and as talented as he gets, he is giving tough competition to his fellow writers. He has been featured in many websites and blogs.