Instagram is a good place to practice real estate marketing. All the features on Instagram are well suited to market real estate on it. Real estate agents can use the photo and video formats on Instagram to highlight beautiful and attractive properties. Besides they can show the exact location of these properties by geotagging them. It has been found that more than 1 billion users are actively using Instagram for various purposes and marketing real estate is one of them. But not all of them get the expected results. Only a handful few know the tips and tricks to market real estate on Instagram. But through this article we want all of the real estate agents to know these tips. Some of them are easy to follow.
Showcase current properties and developments
Over 90% of real estate agents believe that showcasing current properties and developments is the best way to market real estate on Instagram. Indeed, it is true. But what they forget is that simply posting videos and photos aren’t going to do them any good. They must be willing to spend some time on the presentation. The posts should be such that they attract users. Describe a bit about what benefits they get if they buy one of the properties or what deals you offer to them. Do it creatively. Besides, there are several features available on Instagram to assist you in the process. There are Instagram stories, reels, slideshows, and many more.
Showcase future properties and developments
It isn’t wrong to showcase something on Instagram that isn’t built yet. Perhaps, featuring properties and developments that will become the center of attraction shortly is the best way to market real estate on Instagram. This allows users to plan ahead of time if they wish to buy one of the properties. Nowadays, architects and builders make 3D models to show how the actual property will look like once it is built. You can use those 3D models and post them on Instagram rather than simply posting a flyer. Such methods will spark curiosity among the users and help you achieve your targets.
Highlight your success stories
Trust is the most essential thing in any relationship. If you showcase your success stories such as several properties sold in a day or the most expensive/budget-friendly properties sold by you, then it will create a belief in the minds of the users that you are truly competent and real. People are very careful when it comes to finances and they require some evidence of success in the real estate market. Something critical to remember is that specificity helps when discussing successes. By giving Instagram users insights regarding your achievements, you can more readily separate yourself from the opposition.
Introduce yourself and your team
Letting people know who you are and how big your team provides a sense of credibility and reliability to the people. Instagram highlights and reels are a good way to introduce yourself and your team. The more specific you are in the description, the better. Try to reach out to the audience and connect with them. An interesting point here is that you don’t simply need to discuss your professional capabilities. Displaying different subtleties, for example, the charity work your firm does or the pets around the workplace—can likewise assist with causing individuals to feel like they know you better.
Insights and thought leadership are key elements
Buying or selling a property is not an easy job. You must have good knowledge of both the ends – as a buyer as well as a seller. If you don’t have your finances planned then there are further hurdles in the process. This is where real estate agents can step in to help the buyers. By giving insights and thought leadership, you can draw in energetic audiences on Instagram and build up yourself as a confided in the asset. A helpful methodology with regards to insights and thought leadership is to post at a customary recurrence. This will assist with building interest after some time and will keep Instagram audiences finishing your various phases of the business channel.
Showcase amenities and unique features
Property is not just a structure made of bricks and bars. It has amenities in it for the people to enjoy their stay. Highlight these amenities in such a way that it attracts the public attention. Let them know about the self-adjusting ambient lights, Italian floorings, and many other interesting features. This will show the buyer that their finances are being invested rightly. Many people buy houses depending on how many amenities they get in them. So never leave them out while you try to market real estate on Instagram.
Highlight why the community is great
A good community is desired by many people. Every person wishes to have a house where the neighbors are friendly, where they feel safe and can enjoy their life. Highlighting how good a community is while marketing a property is another great way to attract potential buyers on Instagram. Remember that distinctive community components appeal to various audiences. Given that, feature scope of features, from shopping and eating choices to occasions to draw in with nature.
These are some tips that have been found to assist agents to market real estate on Instagram. You can use the platform to do a variety of tasks. You can make the community curious to know about a property or provide information to them. At last, the way to success is to utilize the diverse features of Instagram: connect straightforwardly and reliably with a huge crowd, construct a methodology that uses the modern focusing on apparatuses available to you, and take advantage of the many convincing content formats accessible.