Influencer marketing is taking the online world by storm. Influencers are usually hired by the businesses to get organic traffic to their website. Influencers or social media influencers are the people who have built a loyal online following with their original content creation.
The businesses collaborate with them to create brand awareness and loyalty among the targeted audience. According to an extensive report, the influencer market is almost a 5 to 10 billion US dollars industry. The social media influencers can create brand awareness for gaming, clothing, jewelry, food products, beverages, etc. sectors. Here, we will talk about gaming influencers.
Gaming influencers were not much in the hype in the past, as playing online games was a waste of time. But, now, this is a billion-dollar industry and a great source of revenue for many influencers. Most social media influencers are also into casino gaming, making them the first choice of many online casino brands. You must have seen many expert reviews on different slots or live dealer casino games. A few of these influencers give a detailed review of particular slots on their blog page, and few others shoot videos for YouTube channels. They keep bold statements and impartial review that tempts the people to try these online games.
The question is how these influencers are transforming the gaming industry and how the brands can utilize their services to maximize their profits. Let’s take a close look at these factors.
1. Promotion of an Important Event or Product
Marketers collaborate with a large number of influencers to market their gaming brand. If there is an event or a product launch, the marketers promote it with social media influencers’ help. Even a few gaming brands send an invitation to these influencers to participate in these events.
These brands’ sole motive is to promote their product or event to reach their target audience in large numbers. These influencers promote these events by recording the minutest details, showing it live on their YouTube channels, or sharing a glimpse of these events on their Facebook, Instagram, Twitter, or Pinterest platforms.
2. Right Partnerships to Make The Dollars
The influencers have a large number of fans following because they provide the right information to the audiences. Most of these influencers are gaming enthusiasts, or a few are gaming professionals. They test the game firstly to provide clear reviews to the audience. These social media influencers are just playing around to make more revenue.
Now, brands are partnering with these social media celebrities to get their product or gaming brand fast to their target audience, who can be teenagers, youngsters, or even adults. The right partnership with the right influencer can land your company into the top spot. Like, the famous energy drink company ‘Red Bull’ partnered with gaming pro and influence ‘Tyler Ninja Blevins’ to promote their limited edition of 4 and 12 cans drink. This even maximized the profits of Red Bull Company too.
3. Video Content Marketing is On the Rise
Video marketing is an effective way of attracting organic traffic to the brand’s website. People like to see a visual representation of the facts that gives video content marketing a boost. Even 92% of the marketers right now are opting for video marketing to survive in today’s neck-breaking competition. This goes the same for the gaming brands too.
Influencers use video marketing to maximum because they believe that visual representation will make the content more exciting and powerful. Most gamers even switch to Twitch TV, Mixer, and YouTube Gaming to display these live streaming games. These platforms help the audience see the games being played and check the tips that can help them get a great user experience.
4. Helps Build Relationships with Your Potential Audience
Most players will hop on to your brand’s page from an influencer’s page where they must have watched your online game’s live streaming. The great impression of your product attracted them to your page. A few followers of the influencers may come to the original post on the brand’s page and might leave a comment on the product, event, or the brand as a whole.
By scrutinizing these comments, you can acknowledge what your potential audience thinks about your gaming brand or how they find a particular game. You will get instant feedback, which can help you make improvements or even build an online community for creating discussions. This way, you can build a long-term relationship with your audience.
People from different age groups are always on their phones, enjoying online games to de-stress themselves or earn some prizes. But how will they come to know about your new game launch? Obviously, from the online source or a gaming influencer’s page. By collaborating with these gaming influencers, the gaming brands can attract more than half a million audience towards their brand and its new online games. Use the influencer marketing strategies tactfully and see your business grow.