Marketing & AdvertisingTech

Outdoor LED Display: Advantages and Disadvantage/ Challenges

The advancement of technologies has reduced the effect of static and conventional advertisement in the market. Nowadays, people ignore the static advertising and forget what they read.

However, the latest outdoor advertising LED display is grabbing people’s attention more than the newspaper, billboard, which result is the growth of the use of LED show on streets or outdoor. Also, enhance awareness among people and businesses.

Outdoor advertising led display is commercials displayed on the billboard. They can be advertisements like 3D pictures or any video, usually placed in an open area in high places. Moreover, they are cost-effective and are reliable. Also, it increases the company’s profit as it works as a great business strategy. This article will show some benefits and drawbacks of outdoor LED displays and their challenges.

Challenges In The Installation Of LED Display

People who fit LED display face particular challenges, including:

  • Environmental conditions, the LED screen is affected by rain, heat, snow, and stormy winds.
  • In the daytime, these screens required high brightness to clear the advertisement view.
  • Require maintenance.
  • The correct location is significant, like a high place for safety precaution.
  • These LED displays are attached in open-air places.
  • Before installing an outdoor display, it is necessary to see the balance between transparency and screen pixel pitch.
  • To protect it from UV lights, it requires low exposure to sunlight.
  • It required an IP65 rainproof for the safety of outdoor LED displays.
  • The average working temperature of the outdoor LED display is 20 ℃ ~ + 50 ℃. So, it is better to fix the LED in the areas with this specific temperature to avoid future problems.
  • Another challenge is that the sunlight should not be blocked entering the building as people enjoy the view from the top of the building.
  • LED display must be flexible and customized as some of the buildings have a three-dimensional shape. So, to cover the whole area, it must be flexible.

How To Manage LED Display?

An outdoor LED display is attractive and grabs people’s attention, but this broadcasting is not enough to engage with the product and increase sales. LED displays have a wireless connection and impressive software control displays. There are multiple functions present in it regulating the brightness, on and off time, which can be monitor from far away.

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Moreover, you can even manage each ad’s duration on the screen through a single administration panel. Also, it shows that everything on the is programmed, organized, and controlled remotely.

So, here are some ideas to manage LED display.

  • Keep updated and fresh content.
  • Use the latest technologies like divide your screen into different areas.
  • Use exciting and relevant content that is trending in the market.
  • Install LED display at high places like the roof of a building so that it is difficult to reach it by everyone.

Importance of LED display

These outdoor LED displays have to change outdoor marketing’s look and feel in today’s advertising market. It has enhanced the advertising market’s growth as it makes the ad content looks more effective and more productive.

Moreover, they convert are more attractive to the target audience and influence them to be potential customers. They have a significant impact on the country’s economy as well.

Advantages of outdoor LED display

There are certain advantages of LED display listed below:

  • Vibrant and colourful, and eye-catching with high brightness. This vivid colour makes it attractive.
  • Longer life span, the normal life span of a LED display is almost 100000 hours.
  • Easy to install as it contains all the material required to install the screen, including lights and structures, making it convenient for people to install them.
  • It is environmentally friendly and can be recycled and reused.
  • LED display consists of the FPC substrate, which results in the hardness of the screen.
  • It has a small calorific value, which means a low heating value. It is the most significant safety hazard. If the LED display works continuously, it will heat up and reduce the LED’s life span. So, it has some electronic component that manages the heat and reduces the hidden danger.
  • It is energy-saving than the traditional LED display with low power and significant effects.
  • It provides excellent quality at a moderate price and is widely used in industries, and gives good coverage.
  • It has a low voltage DC supply, and it safe to use.
  • Increase the company’s sales by attracting a valuable and target audience.
  • It has a slim screen with a sleek design, which makes it eye-catching and flexible.
  • They are impeccable for branding the messages and increase diversity.
  • They are significant for third-party advertising as it assurances the return on investment (ROI).
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Disadvantages of outdoor LED display

There are some disadvantages to using an outdoor LED display.

  • It is expensive to install.
  • More over-consuming.
  • Light pollution disrupts ecosystems.

Uses of LED display

Nowadays, LED display is common in most countries for commercial advertisement. It is a brilliant way to transfer a message or be also called a great communication tool. Moreover, in different sectors and public places, it is used to increase market review.

It is widely used in shopping malls for a brand’s marketing, in a railway station and airport for flight updates and announcements, and used in multiple educational and sports events like cricket, football, and the Olympics.

Further, you can also use them in hospitals and public service venues to guide and acknowledge people about the brand and news.


Turn your experience more useful and attractive by installing the outdoor LED display. It is a great way to enhance your marketing and sales. Moreover, it enhances the company’s value, brand image, and identity. These outdoor LED displays make it a crucial element for any advertising business.

It may frequently be used in retail sectors in the coming years and be beneficial for leisure industries and businesses. Moreover, it enables the mass-market general light application.

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