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Marketing & Advertising

Social Media Strategy to Consider in 2021

Social Media Strategy

Social media has become a pivotal part of every company’s marketing strategy. Be it small or big, regardless of size, every company needs social media to improve its brand presence and drive more sales. In 2021, you need to think of an omnichannel social media strategy rather than depending on a single or a couple of social media platforms.

Earlier brands used to think SEO practices are enough to drive traffic and more sales, but as users’ way of consuming content has changed, companies need to improvise their marketing strategies. On this note, let’s have a look at the top social media strategies that you can consider in 2021 and beyond.

1. Diversify your content

In 2021, the first thing you need to do is diversifying your content to gain maximum traction from the users. Just posting short summaries of your latest blogs on LinkedIn and Facebook is not enough. You need to go the extra mile and create content in different formats.

If you are not active on Instagram, start generating a variety of content series for this platform as it has the most number of active users. Apart from Instagram, you need to understand the sudden surge of video consumption among Internet users. If you can generate video content for your audience, it will give you an edge over your competitors.

2. Value-driven content

Customers are getting smart and they are willing to learn from various social media platforms if it can be of value to the users. Instead of just posting about your brand’s achievements, social gatherings, and office parties, try pushing value-driven content for your users.

If you are a product-based company, educate your users about how they can grow their business or improve themselves by using your products. Or, on the other side, if you are a service-based company, tell benefits about how your brand can help them grow faster than competitors.

3. 2021 is of storytelling

Storytelling is more effective than self-promotion as customers can connect with stories in a much better way than promotional content. In 2021, switch your writing style and you will see a drastic change in the engagement rate.

Create storytelling content that can educate customers about your products or services in the best way possible. Focus on customer-centric content and express that customers are always winning on the Internet. This strategy works efficiently when it comes to boosting your company’s branding over the Internet.

4. It’s time for influencer marketing

Most people don’t consider influencer marketing in their social media strategy but this strategy works really well and it brings out a good RoI for your marketing efforts. One thing you need to take care of is that you are picking up the right influencers and having a unique strategy to promote your brand. Influencer marketing will give you access to a broader customer base and generate much higher engagement.

5. Post your loyal customer’s testimonials

Testimonials and ratings always work no matter in which industry you are working and it generates a higher trust among new customers. If you have testimonials of your customers, it’s the right time to share them on multiple social media platforms.

You can opt for platforms like Facebook and Instagram where you can showcase the brand value of your company. It’s the easiest and one of the most effective ways of boosting your brand presence in your industry without any kind of paid marketing.

6. Live stream your product launch

Take inspiration from a big brand and create enthusiasm among your customers. If you are a product-based company, send personal event invites to your email list and invites them to join the virtual event. 2021 is going to be the year of virtual events and this is the best trading strategy to adopt.

7. Leverage new social media features

In 2020, most of the social media platforms underwent a massive improvisation and it benefited all their users. When we talk about Instagram, you have got Reels, IGTV apart from normally posting images and videos. Facebook has got some new features like a chat room and so on. Learn those features and leverage their potential to attract more social media users to your brand.

8. Podcast is the future

Podcasts will be the future of 2021 and beyond as it’s the most efficient, convenient, and value-adding way of communicating with your customers or followers. The trend of the podcast is here to stay with us for a very long time. The major reason why you should start a podcast is that now, you will find the least competition as other brands are still busy using the old platforms in the old way.

9. Use automation more frequently

Content and social media automation are not bad especially when you are pushing regular content. It helps you be consistent with your social media game and gain more traction from Internet users. You will find several free and paid tools that can handle your social media in an efficient way. Before applying automation, first, do research on what are the platforms that are working the best for you. Once you figure that out, increase your frequency on those platforms.

10. Leverage user-generated content

User-generated content works really well on social media to hone your storytelling way. It can be used in several ways to gain traction from potential customers. Right from generating interesting stories to showcase your brand’s loyalty, there are many ways to promote user-generated content.

The best part is that you don’t have to do the content research work from the scratch as this type of content is faster to post. But while posting such content, make sure that you are not overdoing this as people will easily lose interest in that.

These were the top 10 social media strategies for 2021 that you can use and grow your brand value using these free-to-use platforms. Plan your content strategy now and start thriving online to gain higher engagement and drive more traffic to your site. Use these strategies effectively as they will help you generate more sales.

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About author

With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - SEO Reseller. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.
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