One of the biggest reasons that lead to losing ranking on search engine results is not keeping up with the latest SEO trends. As technology is evolving, so are the SEO techniques and practices. Long gone are days when people would write lengthy content stuffed with keywords on their web page and expect it to rank on search engines. Such practices do not work anymore. Of course, keywords are important; contrary to the common belief, they haven’t completely become obsolete but Google now focuses on numerous other aspects related to SEO.
So, if you are also losing rankings and thinking of reaching the top spot again, you need to focus on the latest SEO trends that are being followed in 2020. In this post, we have discussed the top 3 of them. Let’s have a look:
As part of Google’s aim to provide users with an improved and quick search experience, the “Featured Snippets” feature was introduced. If you aren’t aware of them, search for anything on Google and you will find the information above the top-ranked organic result. These are called snippets and the spot they occupy on the search results page is called position 0.
Now, the benefit of featuring on the snippets section is that it receives enormous traffic. Stats show that 54.68% of user clicks are generated from this section.
To have your website’s content featured on the snippets section, the only way is to identify commonly asked questions and provide clear and to-the-point answers to them. That is to say, even if a website isn’t ranked on top of search engine results, it can still receive organic traffic, provided its content is featured on the snippet section.
SEO trends in 2020 emphasize more on high-quality content instead of long paragraphs containing filler sentences with keywords stuffed in them. According to experts, a website, in order to improve its ranking on the search engine, needs to have content, which is relevant and provides value to readers. Furthermore, there should be no compromise on the quality of content. Of course, quantity matters but that doesn’t mean to take the quality of the content lightly. Having said that, it is also important to know that websites that have lengthy content tend to get more visibility.
Experts believe that high-quality content is created by understanding the audience and their needs. Furthermore, it also requires the writer to identify problems readers’ concerns and provide solutions to their problems in a convincing manner. Ultimately, the goal should be to satisfy website visitors.
Voice and Mobile Search
While the trend of voice search is relatively new, it is expected to grow at a rapid pace in the coming years. Therefore, this makes complete sense of why SEO experts have started to focus on this feature. A website that’s optimized for voice search can get more organic traffic. This aspect can help it to rank higher in the search engine results.
Shedding light on mobile search, it’s no secret that it has become an integral part of digital marketing trends. Statistically speaking, more than 50% of web traffic worldwide comes from mobile devices. In the 2nd quarter of 2020, 51.53% of global traffic was generated by handheld devices. Therefore, any website that doesn’t target mobile users is missing out on a huge number of leads and, of course, search engine rankings.
Google, too, has introduced the Mobile-First index. It considers the mobile version of a website for the purpose of indexing and ranking. Simply put, you need to have a website that should be completely optimized for mobile users. Otherwise, not only you will miss out on mobile search rankings, but your desktop ranking will also decrease. This clearly depicts the significance of having a mobile-friendly website.
All in all, understanding the latest trends is certainly not going to prove enough. While it will make you well-versed with what’s happening in the digital world, they are of no use until you implement them in your SEO practices. For this, you can rely on the best SEO services in Dubai. Using their expertise and experience, they will conduct a thorough audit of your website’s SEO and recommend changes that could help it to rank higher.