Targeting is an essential component of marketing as it cracks large markets into small sections to focus on a particular zone of crowds. Customers are divided as per their unique preferences and then they are targeted as a group for specific purposes. Instead of reaching the…
With globalisation and the digitalisation
of business, the landscape for businesses has become increasingly competitive.
To find a unique place in the crowded marketplace, businesses must
differentiate from the competition and connect with their customer base.
