With the year that 2020 has been, digital marketing trends have been and will continue to be more important than ever. In a more remote world, businesses have had to evolve their marketing tactics to keep up with trends in the industry and stay above the competition. Below we have provided the top 10 digital marketing trends in 2020 that Optamark Digital recommends you don’t ignore to get the best results for your business.
If there’s anything we have learned, it’s that personalization is key. In fact, 90% of consumers claim they find personalization appealing, therefore if you tailor and personalize your products, services, content, emails, etc. to the consumer, chances are they are more likely to do business with your company. One of our favorites is personalized emails, which gets you 3x better behavior and response rates than generic blasted emails due to the personalized experience.
2. More Than One Marketing Channel:
In today’s world where there are a variety of marketing channels, it’s important to establish and promote your business on more than one. This is because chances are the audience that sees your brand on Instagram may not be the same audience that sees your brand on LinkedIn. However, chances are if you’re marketing on more than one channel, you are targeting an audience either way with the products and services your business provides.
Chances are you have seen conversational marketing one way or another browsing the web. A conversational marketing tactic that’s becoming more popular by the day is chatbots. Chatbots offer 24 hr service, instant response to inquiries, and answers to simple questions. By year-end 2020, 80% of businesses will have chatbots implemented. We can’t recommend chatbots enough, because they alleviate repetitive tasks by leaving the automation to the bot, this way you can focus and dive into more important work that needs to be done for your business.
72% of businesses say that video has improved their conversion rate, in fact, numbers are showing an increase in video marketing by the end of 2020. When we say video marketing, we aren’t just talking about YouTube, you can also do video marketing on Facebook, Instagram, and even LinkedIn. If your site or either of these platforms includes video, it is 50x more likely to drive organic search results and get you higher rankings. Another good thing about the video is that it presents the same information regardless of the size of the device and it is said that 52% of consumers watching become more confident in investing in your product or service.
5. Social Media Stories:
Social media stories are the most cost-effective way of reaching your target audience. Being that stories are only available for a set amount of time, marketers can use stories on social media as an exclusive way of interacting with their consumers. Those who don’t watch or miss the story will experience FOMO (Fear of Missing Out) and as a result, start to watch them and communicate with your brand. Since there is a wide audience on social media, stories are a great way to reach audiences of all ages, increase brand awareness and business following.
6. Content Marketing Continues to Dominate SEO:
Content marketing has a wide range of benefits. Through well-written content and useful links, content marketing generates 6x higher conversion rates and 3x more leads. 88% of B2B content marketers state that creating content to dominate SEO makes their audience view their organization as a credible and trusted source. Investing in content marketing has lower costs upfront, and reap long term benefits for your business. Many leading businesses will continue to heavily invest in content marketing throughout 2020, and so should you.
7. SEO A/B Split Testing:
In today’s world of marketing, it’s very easy to do A/B split testing. In terms of delivering a great ROI, A/B split testing allows you to isolate your variables and easily identify which version and what variables are moving the needle the best for your business and your clients. This way you know what kind of marketing is attracting and getting bites from your target audience and consumer.
8. Interactive Content:
One of the fastest-growing digital marketing trends is interactive content. In fact, 91% of buyers are actively searching for more interactive content. Engaging content that allows your audience an immersive and interactive experience can get your business noticed. This is because it makes them feel more connected to the brand and involved in the business process.
9. Omnichannel Marketing
Marketing across multiple platforms allows your business to get connected with the right prospects using the right touchpoints. Digital Marketing across social media, apps, email, blogs, etc. increases your chances of marketing resonating with someone of that audience. Marketing on all these channels enhances a cohesive brand message to the user experience on these channels. Stats show that brands using 3 or more channels for their marketing generate great engagement rates, frequency in purchases, order value, and customer retention rates.
We all have our favorite brands, but what qualifies your trust in a brand? 66% of consumers say that they trust a brand when they feel connected to it. The goal of branding is to establish a solid brand and earn the trust of the consumer. An influencer we look to, Neil Patel, advises markets to focus on building brand expertise and publish content pieces to build brand recognition that in turn builds consumer trust.