When it comes to designing exhibition stand, people tend to put a lot of creativity into the design of the walls, furniture, branding displays – except for the floor. When you think of your exhibition booth, the things that instantly come to mind are the banners, demo tables, walls, but the only thing missing is the flooring.
Floors are the most underutilized areas in an exhibition when it should be the focus of your design. When you are designing the booth, think of the floor as an extra wall. With the right choices, you can enhance the flooring and environment of the booth as a whole.
Ultimate Exhibition Flooring Guide to inspire your Audience
Exhibition technology is continuously evolving, with design options to provide an immersive experience for the visitors. But the area that receives minimal attention or is usually left out in planning is the floor.
In this post, we have highlighted five flooring ideas that will transform your exhibit stand.
Tiles are one of the smartest and flexible flooring solutions at exhibitions. Tiles come in a variety of styles and are simple to use because with the tile you can easily scale the size of your booth floor and fit them in any shape. If you don’t want to unroll and lay heavy carpets, then tiles are the best options because they can easily interlock that makes installation easier.
Tiles come in various materials and styles, including:
- Foam tiles
- Rubber tiles
- Carpet tiles
- Plastic tiles
- Wooden tiles
Tiled flooring is also optimal for areas with uneven floors. You can also use tiles for building a raised floor to not only provide room for electric wiring but also stand out from your competitors.
The slight life in your stand enhances the feeling of your exhibit space and differentiates it from the rest of the show. You can also get in touch with the best exhibition companies in the UAE to help you design a creative floor that tells its own story.
Custom-Printed Exhibit Floor
Exhibitions are all about getting attention, and the best way to do that is to use every single inch of space that you have. Custom printed flooring is becoming popular among brands as you can use your exhibit booth floor for more branding, wayfinding, and product launches.
For custom printed floors you can use various flooring materials, including:
These flooring options can handle high-quality printing and display captivating graphics. You can use customized flooring with a combination of enticing colors and images to enhance the design of your exhibit stand and attract viewers.
Dynamic LED Floor Patterns
LED flooring with the installation of LED tiles is a brilliant addition to the stand as it offers modern and futuristic appeal. LED flooring is a great way to attract audiences because people are more immersed in the digital age, and they appreciate these new experiences.
You might have seen people using technology such as displays, kiosks, etc., but digital flooring is something beyond ordinary. With LED floors, you can turn your exhibit space into a whole new experience and provide much more than a standing surface.
Therefore, to amp up the visual impact of your booth, use LED tiles or strips. But be cautious in choosing colors blends, as you don’t want to overwhelm the audience. Plain white light is often the best choice as it has a high visual impact as millennials are fascinated by the idea of minimalism.
Interactive 3D Projection Floors
The most popular tech trend in the event industry is 3D Projection Mapping. It is a form of immersive technology that allows the viewer to have a deeper engagement with the brand. Projection mapping uses technology to create a seamless edge to edge screen on any surface like floors and walls.
Some famous examples of brands using this technology are the BMW, “Joy” in Singapore, Hot Wheels “Secret Race Battle” in Sydney, and Standard Life Opening, Edinburgh International Festival, UK. Smart interactive flooring uses 3D projection mapping to convert the standard floor into an interactive surface with high-resolution graphics.
“Green Events” are a popular thing these days, where brands use eco-friendly solutions for their exhibit stands. Every day we are advancing towards global warming, and people seem to understand their impact on the environment. Therefore, it is the moral duty of brands to take measures to safeguard resources.
Most popular brands like Apple and Samsung are using eco-friendly ways to send a message to the people that your brand is socially conscious about their responsibilities. When it comes to exhibiting flooring, you can choose eco-friendly solutions like bamboo flooring and green flooring, including flooring made from recycled material.
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Don’t Underestimate the Power of a Unique Floor!
Of all the engaging elements of an exhibit show, you might think the floor is at the bottom of the list. However, a unique and well-thought-out flooring is an integral part of your exhibit stand. Flooring is essential for the overall impression of your booth and can attract visitors to your booth.
Carefully consider your choices! If you need help, exhibition companies in UAE have a lot of experience in choosing perfect exhibition elements for your event.