According to Forbes – “Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day.”
The training you provide to your staff, extended network partners, and consumers should accurately reflect your company’s values and ethos. It’s a great way to establish credibility with your learners. However, the time and resources required to develop a bespoke platform might be substantial. Moreover, it could be outside your specialized knowledge. A white-label learning management system, like Cornerstone On-demand, is ideal for this purpose.
With a white-label learning management system (LMS), you won’t have to sweat the details of making your training programs for customers and employees look unique.
What is a white-label LMS?
An online learning management system that can be rebranded with your company’s name and colors and with whichever features you see fit is called a “White Label LMS.”
You save time and money by not having to develop your in-house training solution from scratch, and you also get a high-quality resource that can be tailored to your specific needs. This provides a more convenient overall solution and access to experts, which can hasten your time to market and your staff training.
The more you can make your LMS feel like an extension of your business, the more engaged your users will be. As a result, there will be a greater adoption rate because of the increased sense of comfort and confidence that results from this.
While this is useful for onboarding and soft skills training, it’s crucial for things like adhering to laws and regulations in a given business. Your White Label LMS has only the relevant information to your business, with nothing extra.
The Importance of a White-Labeled Learning Management System.
Training that is tailored to the individual has several benefits. The point of white labeling is to make the training process as painless as possible for your customers. This is about more than just using a unique style. Your learners will be able to witness the extra time and effort put into developing the site specifically for them. Having your own branded learning management system has several advantages.
It fosters a deeper bond between instructor and learner:
The more your audience recognizes you as the only source of their education, the more invested they will feel in your company. Users are more likely to actively participate when the environment is one with which they are already familiar. With some tweaking, you can make it look and feel like your other interfaces. This can make taking an online course less scary for specific learners.
White labeling allows you to create a customized platform at a low cost:
There’s no need to start from scratch with the underlying technology, yet you still get a highly personalized learning experience. You should modify an existing platform to fit your brand’s needs instead. Your instructional program can be implemented rapidly and cheaply. When creating and managing your material, you can tap into the assistance of experts.
It enhances the usefulness of your learning:
The tools available in a typical LMS can restrict what can be done in terms of instructional design. Most white-label solutions are designed to work with your favorite programs. That means you may leverage the tools your learners are already comfortable with to increase their engagement with the material you’re delivering.
Revenue growth for companies:
It is common practice for businesses to generate more income by offering previously untapped services. In most cases, the added value of this new service (selling branded online courses) will complement the existing value of your company. With a white-label LMS solution, your company can charge whatever fees you choose for the courses.
Whether for internal departments to train employees or external, ‘extended enterprise’ solutions for suppliers, distributors, or even customers, many cutting-edge solutions have dedicated multi-tenancy LMS capabilities that make it quick and easy to create multiple instances customized to the needs of each group.
White Label Learning Management Systems (LMSs) can help you achieve your goals of lowering training costs and accelerating time to competency while giving your users a welcoming interface and polished corporate identity. Make sure to keep your brand’s prominence from overshadowing the content’s intended function. Remember that the success of your LMS hinges on its content, and give that your full attention.