Because of its effectiveness, SEO has become one of the widely used adopted marketing strategies. In general, any activity that helps you increase your ranking on a search engine like Google can be termed as SEO.
Over the past few years, we have noticed that the digital scene has changed dramatically, yet SEO remains an effective and important marketing strategy With over 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank is not a cakewalk. And that’s exactly what makes SEO Techniques important for businesses and that is why many businesses opt for affordable SEO packages offered by marketing agencies all across the globe.
For any business, good SEO is extremely critical. Search engines are continuously updating and tweaking the search algorithm with the intent to provide the best quality result to their user for any query they search for. This adds an additional layer of difficulty to the already challenging task that SEO managers are faced with.
We’ve tried and put together the 10 most effective SEO Techniques that you can opt-in 2021. By focusing your marketing efforts on these techniques, your website can stay competitive and maintain a strong ranking while. So let’s dive right into them!
Technique #1 Complete An SEO Audit On Your Website
SEO audits are similar to our monthly medical checkups. As you know, monthly medical checkups are one of the most significant ways of maintaining a healthy lifestyle. With an SEO audit, you can identify your website’s weaknesses. We are not talking about aesthetics only, because a website is much more than beautiful colors, design, and graphics. An SEO audit takes into account the totality of the website!
With an SEO audit, you can check the websites search engine friendliness. SEO auditing is an important aspect of a website when it comes to digital marketing. It is an important aspect in assessing the performance of on-page and off-page activities, identifying problems, analyzing engagement, and much more….
Technique #2 Research Your Target Audience
In the digital marketing era, you can’t be everything to everybody. As a business, your product or service should be designed for a specific target audience, encountering a known issue. Don’t fall into the trap of marketing your product or service for everybody, it is the surest path to bankruptcy.
Far gone are the days when businesses were launched without any prior knowledge of their target audience, and target market. In today’s market, you need to find the profitable target market that your product will serve, and tailor your product to their needs.
Technique #3 Focus on improving Page Speed
Page Speed is an important ranking factor for a couple of years now, and its importance is growing year after year.
Faster pages are more efficient and provide a much better on-page user experience and that makes Page speed an important ranking factor. So much so that a report showed that, if a page takes more than 3 seconds to load over one-fourth of users will click away!
With a slow loading website, You’ll lose out on sales and traffic! And honestly, to know the importance of Page speed you don’t have to look very far away as we personally hate using slow loading websites and generally tend to leave the website that takes too long to load the content.
Technique #4 Create SEO Optimized Landing Pages
A landing page is a page that focuses on targeted keywords and always includes CTAs. Creating SEO friendly landing pages helps you assure conversion and that’s because your website page needs one very important thing to accomplish a goal and that is the targeted audience!
If your webpage doesn’t perform well in SERPs and can’t be found by the user it is simply a waste of time as you can’t achieve any conversion from that page. A good marketer always knows the importance of an optimized landing page as it consistently has a more and more targeted audience.
Technique #5 User Experience Is The Key to Impress Customers
To all those people out there who have been in this game for a very long time, you simply cannot escape the fact that when you started doing SEO your optimization practice consisted of getting the keyword on the page as many times as possible. But SEO has come a long, long way since then. From 2015 onwards, user experience plays a vital role in ranking.
The main reason why you surely want to consider User experience (UX) as a part of SEO strategy is that many search engines and most importantly Google always try to provide the best possible result to their users for their query and if you’ve written an excellent answer, but your site is slow, a mess or unsafe, Google won’t consider your post the best answer.
Technique #6 Build Backlinks Cleverly
You can simply understand backlinks as a vote of confidence that signals to Google or any other search engine for instance, that another resource finds your content valuable enough to link to it within their own content.
Earning backlink is an essential component of off-page SEO and its importance has never been higher as the market is extremely competitive. But, remember you don’t just have to create a link but you need to focus on a high-quality backlink.
Technique #7 Work On The Mobile View Of Your Site
Having a mobile-optimized website is important as it ensures that the mobile visitors have an experience optimized for their device. A recent study shows that more than half of digital traffic online comes from mobile! Here are a few benefits of mobile-optimized websites.
- Streamlined experience across devices
- Positive ranking signal
- Improve mobile conversion rate
- Improved user experience
- Faster download speed
- More flexible and cost-effective than app development
Technique #8 Optimize Content for RankBrain
RankBrain is a component of Google’s core algorithm which uses machine learning to determine the most relevant results to search engine queries. For organic search visibility, ranking, and traffic you have to commit yourself to create optimized content. Good content is one of the most important aspects of SEO and RankBrain amplifies the importance of good content. Remember Google is all about providing the information that we seek. RankBrain is a revolution in how search results are determined.
Let be pretty clear that RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages and deemed the most relevant ones for particular queries.
Technique #9 Local Search Marketing
Many people look online before trying a new product or service. When you have a physical brick-and-mortar location, that may be a single location business or multiple location SMB, local SEO plays a critical role in generating customers and conversions.
Anything you do online to promote your local business that makes face-to-face contact with the customer is called Local Search Marketing. Building a local search marketing strategy is important because 72% of consumers who perform a local search visit a store within five miles.
Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. Here are a few major benefits of Local Search Marketing:
- Helps businesses build online visibility
- Increased local visibility means Increased foot traffic,
- Increased service customers
- Increased sales
- Achieve more traffic for relevant search terms
- Enhanced Google Maps visibility
- Improve relevance
- Builds trust in your business
Technique #10 Optimize for Voice Search
Voice search is HUGE right now and it is getting bigger and bigger as 55% of teenagers and 41% of adults use voice search.
Benefits of Voice Search
- People can invest time in typing
- Get quick and direct answers to their queries
- The users can use different languages to search the internet
The process of optimizing your website pages to appear in voice searches is called voice search optimization. When you optimize for voice search, you optimize for the way people conduct verbal searches. Voice search optimization gives you the chance to have your pages read out loud by a voice search device. In the era of voice search, where the competition will only get stronger and tougher, marketers and SEO’s should make it a habit of optimizing their content for voice search.
With each year passing, voice search is on the rise, and soon it will be everywhere, and everyone will be using it. Consumer behavior is constantly changing, and marketers must be prepared for any marketing trend to meet expectations and with many tech giants like Google, Amazon, and Microsoft are already on the move and have already optimized for voice search to have an edge over others. Specializing in voice search SEO and monetizing is critical to compete.
Technique #11 Embrace Videos Marketing
Why are videos so popular these days?
Answer: they are easy-to-digest formats that give our eyes a rest from the overabundance of textual information online.
Video is a versatile and engaging content format that is entertaining and engaging and they provide huge ROI through many channels, yet many organic SEO service providers don’t consider them in their offered range of services. Here are 5 stat that shows why you should start embracing the video marketing:
- According to Hubspot, 97% of marketers claim that videos help customers understand products.
- According to Cisco, Over 80% of all traffic will consist of video by 2021.
- According to Hubspot, 81 % of businesses are now using video for marketing.
- According to Cisco, Live video will account for 13 % of traffic by 2021.
- According to Social Media Today, 90% of consumers claim a video will help them make a purchasing decision.
Videos are not only fun, they are one of the best ways to get up close with your audience. They are one of the most popular content forms in the world and they are not likely to be going anywhere soon.
Technique #12 Broken Link Opportunities
Broken link building is a strategy where you find a broken link, recreate the dead content, then ask to link to your recreated content and it works because nobody wants a broken or dead link on their website as they contribute to a poor user experience. Broken link building is one of the most effective and impactful link building tactics that can help you to earn high quality, topically relevant backlinks from other websites to your own.
Technique #13 Featured Snippets
Featured snippets are an opportunity to get more clicks from the organic search results, according to Search Engine Land, a featured snippet gets 8% of all clicks.
Many SEO refers to featured snippets as position 0 because they appear above the #1 position in SERP. Statistically, a featured snippet can have a dramatic impact on your traffic. In results without a featured snippet, the top organic result receives a 26% CTR on average. When a snippet is present, the CTR falls to 19.6%.
Conclusion of SEO Techniques
We have done our part of mentioning the most important SEO Techniques that you should look forward to applying in 2021 to drive more organic traffic and now it is over to you. Remember there are plenty of techniques out there, we have mentioned those techniques out here that are sort of evergreen and will provide everlasting benefits.
SEO is evolving at a rapid pace. With this, it becomes critical for business owners and marketers have to adapt fast! We hope that you find these SEO Techniques helpful.
Kshitij is a digital marketer and owner of Dintellects Solutions. With more than 10 years of experience in the digital marketing industry, he loves blogging on SEO & digital marketing and shares his ideas, views on how to market a business.