You might believe that photographing products isn’t as exciting as photographing live subjects. But consumers are constantly looking for time-saving shortcuts, and they gravitate toward the fastest way to gather information from pictures.
Product images not only attest to the quality of your product, but they also act as windows into your e-commerce store, providing trust and transparency.
Consumers are looking for proof of quality and value when they visit a product page. Their first impression is shaped by images, which act as a deciding factor in whether or not they will continue browsing and ultimately make a purchase. We’ll show you how to engage and convert your customers with our high-quality product photography, as well as increase their lifetime value.
We’ll also go over how to maximize the photo creation process to save time and money, as well as how to produce polished and professional product photos on a tight budget.
What is the principle of product photography?
Product photography uses a variety of techniques to present products in an appropriate fashion and attract potential customers to purchase them.
For effective catalogues, brochures, magazine ads, billboards, online advertisements, and company websites, the product photography is an important part of both online and offline advertising, particularly when selling products directly to consumers.
Now, let’s look at why photographic images are so necessary for increasing conversions.
Photos play an important role in a customer’s decision-making process, influencing conversion and lifetime value. A product photo’s quality reflects your brand’s image, generating the dreaded first impression. Present polished, professional images that produce maximum engagement to make the most of their first impression. High-quality product photography is important for eCommerce businesses: More than 90% of consumers believe that visual appearance is the most important factor in making a purchase decision.
Basic Product Photography Tools and Techniques
Your first product shoot can be a lot of fun for those new to photography, and it will bring your imagination to new heights. After a few rounds, however, each step will feel more natural, and you won’t have to think about it. Finding a process that suits your needs, optimizing it, and creating a set of guidelines to ensure consistency in your images is the key.
Let’s look at some basic product photography tips and techniques that will help you improve your product photography and turn you into a near-pro business photographer.
The proper lighting should be used to set up your studio and product.
There is a deciding factor that determines the quality of your photographs, as well as the proper lighting and background.
The use of a white or light backdrop and proper lighting can be time-consuming to set up, but when done correctly, it produces stunning results and makes post-processing much easier because it’s easy to remove when retouching your images.
Here are some suggestions for photographing objects that are more difficult to photograph:
It’s key to position your product in front of your background on a flat, stable surface, and you’re almost ready to shoot once you’ve perfected the lighting.
You’ll need a stand-mounted sweep if you’re shooting big objects like furniture, which will cost a little more.
However, you can make do with a few rolls of craft paper taped to the wall and letting gravity do the rest.
This technique is similar to the table-mounted sweep, but it is a little larger.
Tripods provide consistency, stability, and focus, and they improve the clarity and quality of your product photography significantly. A good tripod will last you for years, and you should be able to find one for less than 30 Euro.
When you try to get your entire product in focus while holding your camera in one hand and not moving, it’s easy to end up with blurry images.
If you don’t have enough money for a tripod, prop your camera up on a stack of books or a stool.
There are many tripods on the market in various price ranges for every type of camera out there, whether you’re using a fancy DSLR or a basic iPhone. Get one for your camera from Amazon, eBay or any other online store. For better-looking product pictures, it’s well worth the extra minute to set up a tripod.
Use a Standard Camera & Lens
Any product photography shoot requires a standard lens and the appropriate camera. If you have a smartphone, however, you won’t need to worry about purchasing a camera when you first start out.
Smartphone camera technology has advanced significantly, and you can now take photos that are often even better than those taken with a professional camera.
Standard lenses, also known as regular lenses, are the lenses that are nearest to the human eye in terms of perspective. They have no effect on the subject in terms of misrepresentation or change.
Best DSLR Product Photography Settings:
Use a digital camera instead of a wide-angle lens. Your product will be distorted.
Use the appropriate width for the shot. A wide lens will reduce your depth of field, resulting in portions of your product being out of focus. It will give you a wider depth of field, allowing you to keep your entire product in focus.
Make sure your white balance is correct. You should set it to the same Reference temperature as your lights when shooting.
Everything you’ve just read? These are merely suggestions and guidelines. You’ll have to work harder and harder to find the right price model for your needs and goods. Simply depend on your better judgment.